Center Capabilities

The initial goal of the Center for Research is to capture the key documents that form the foundation and operating environment of the military resale system. A secondary goal is to capture key study results from companies that do business in the military resale business channel. Many of these reports will focus on shopping/shopper trends on a larger scale than the military marketplace but can shed light on shopper dynamics within this unique market place. The center stands ready to respond to questions and research initiatives that focus on the core areas associated with the military resale and MWR programs. The center will occasionally host specific studies that are significant contributions to the discussions about military resale. We hope to capture all sides of issues facing the system and provide guidance and assistance to those involved in research projects about the military resale business channel.